Imagine going to your computer. You sit down and click Amazon. You need a new health watch, so you click it and get that order primed. Amazon then pops up some recommendations. There’s a recommendation for a compatible smartphone, some compression shorts and a biker’s helmet. Then you remember, you ordered a mountain bike a [...]
When I talk to people who have no idea about marketing and they’re trying to get their small business going, the first thing I hear is how they need to do some branding. The problem is a lot of people don’t understand how branding really works. Some people think that a logo, a theme colour [...]
For businesses who are looking forward to creating the best PPC, the Quality Score is criteria that allows you to be competitive. It determines the cost of your Adwords campaign, how effective it is and how much success it gives your website. Now for the problem: what is it really? How do you maximise it [...]
Expertise is a hard sell in the digital marketing business. It is hard to sell how good you are. It’s a vertical problem that entails a lot of work trying to convince people that you are the best within your industry, otherwise there’s no point in keeping your services. If you’re in the business of [...]
For small and medium business, mobile search presence is a relatively untapped marketing strategy – especially for those who have brick and mortar locations. More than anything, the mobile is one of the fastest growing search platforms in the world. Mobile optimisation techniques are also more sophisticated than ever. To get yourself a piece of [...]
A lot of small businesses typically have the same problems when it comes to either starting up or getting recognised: getting the word out is one of them. In an age where there’s barely any original ideas anymore, visibility is a great challenge. Even if you have high value services, you need to be found [...]
If you’ve been searching Google, you’ve probably seen the featured snippet. SEO is not just about going to number one anymore – no, no, no! A featured page gives you an unfair advantage as it typically gets the views and clicks even if it’s not the top search in SERPs. First place is not the [...]
Our team has been trying to help small and medium businesses for a while now and we understand one thing: referrals are the lifeblood that keeps any business alive. Even our business is based off people – clients, local networks and trusted friends alike, trying to send referrals down our way. If you have either [...]
Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, [...]
You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring [...]
