If you get a customer in your business or a visitor on your website, you want the best language to cater to them. If you’re a doctor and you’re engaging a patient with some medical jargon, expect your bedside manner to fail. You want to try and level with your customer’s level of expertise in [...]
Do you remember the last time you tried a service without someone’s recommendation? I like seeking new services if they’re only a few dollars, only to be the first to discover it. If it’s essential that it works the first time, it’s time to hit the reviews. The power of advice is immense. Up to [...]
Have you seen the PPC industry get shaken in 2018? The year’s about to finish, so if you were unaffected by the changes in algorithm, you’re in luck. Google changed their ranking algorithm a dozen times over the last three quarters, with three-fourths of them breaking the entire landscape. The Mobile-First Update. The Medic Core [...]
You’re planning to launch your business on the internet. Congratulations! What’s your plan on making yourself visible online? If you’re not sure, here’s a hint. How do you find anything on the internet? You Google it, of course! Almost 75% of the world’s search traffic in 2017 passes through Google. That means if you want [...]
Imagine going to your computer. You sit down and click Amazon. You need a new health watch, so you click it and get that order primed. Amazon then pops up some recommendations. There’s a recommendation for a compatible smartphone, some compression shorts and a biker’s helmet. Then you remember, you ordered a mountain bike a [...]
When I talk to people who have no idea about marketing and they’re trying to get their small business going, the first thing I hear is how they need to do some branding. The problem is a lot of people don’t understand how branding really works. Some people think that a logo, a theme colour [...]
For businesses who are looking forward to creating the best PPC, the Quality Score is criteria that allows you to be competitive. It determines the cost of your Adwords campaign, how effective it is and how much success it gives your website. Now for the problem: what is it really? How do you maximise it [...]
Expertise is a hard sell in the digital marketing business. It is hard to sell how good you are. It’s a vertical problem that entails a lot of work trying to convince people that you are the best within your industry, otherwise there’s no point in keeping your services. If you’re in the business of [...]
For small and medium business, mobile search presence is a relatively untapped marketing strategy – especially for those who have brick and mortar locations. More than anything, the mobile is one of the fastest growing search platforms in the world. Mobile optimisation techniques are also more sophisticated than ever. To get yourself a piece of [...]
A lot of small businesses typically have the same problems when it comes to either starting up or getting recognised: getting the word out is one of them. In an age where there’s barely any original ideas anymore, visibility is a great challenge. Even if you have high value services, you need to be found [...]
