25 02, 2020

How To Respond To A Negative Review

By | 2020-02-28T16:16:57+10:00 February 25th, 2020|Conversion Basics, Digital|0 Comments

Among the worst nightmares of businesses everywhere are negative reviews. Surveys show that people decide if they will avail of a business’ services or not with only four reviews. Bad customer reviews can be a bad look to the company, especially if you’re a fledgling team. It happens to everyone, and as long as you [...]

26 11, 2018

10 PPC Trends in 2019 You Need To Watch Now

By | 2020-02-28T16:14:17+10:00 November 26th, 2018|Advertising|0 Comments

Have you seen the PPC industry get shaken in 2018? The year’s about to finish, so if you were unaffected by the changes in algorithm, you’re in luck. Google changed their ranking algorithm a dozen times over the last three quarters, with three-fourths of them breaking the entire landscape. The Mobile-First Update. The Medic Core [...]

10 11, 2018

Here’s How Small Businesses Like You Can Do Personalised Marketing in 2019

By | 2020-02-28T16:13:34+10:00 November 10th, 2018|Marketing|0 Comments

Imagine going to your computer. You sit down and click Amazon. You need a new health watch, so you click it and get that order primed. Amazon then pops up some recommendations. There’s a recommendation for a compatible smartphone, some compression shorts and a biker’s helmet. Then you remember, you ordered a mountain bike a [...]

27 08, 2018

Understanding What Branding Is

By | 2020-02-28T16:13:11+10:00 August 27th, 2018|Digital, Marketing|0 Comments

When I talk to people who have no idea about marketing and they’re trying to get their small business going, the first thing I hear is how they need to do some branding. The problem is a lot of people don’t understand how branding really works. Some people think that a logo, a theme colour [...]