Marketing Basics

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12 02, 2018

4 Additional Power Moves For Unbeatable Marketing Success

By | 2020-02-28T11:05:16+10:00 February 12th, 2018|Marketing Basics|0 Comments

Just a few months ago, a few colleagues and myself were picking our brains on what makes the likes of Elon Musk, Steve Jobs, Bill Gates and Warren Buffett successful. Whilst they’re all either pioneering technologists, businessmen or both, they’ve successfully created a strong marketing behind their products. They knew the right move to do. [...]

5 02, 2018

How You Should Make the Most Out of Competitive Data

By | 2020-02-28T11:04:42+10:00 February 5th, 2018|Marketing Basics|0 Comments

I’ve always wondered why people don’t study their competitors more when it comes to strategising for their online business. Like how the medieval kingdoms and even the tribals did during times of war, the value of knowing your enemies’ tactics is as important as knowing what you’re capable of doing. In the modern war of [...]

28 12, 2017

3 Simple Steps To Win Against Too Much Competition

By | 2020-02-28T10:54:52+10:00 December 28th, 2017|Marketing Basics|0 Comments

The common concern that we hear all the time from small business owners is that there’s just “too much competition” and they’re afraid they’re investing for nothing. With the price of digital marketing consultation, setting up a website and working on SEO, you’ll be hard-pressed not to doubt yourself. There’s some ways to handle businesses [...]

31 07, 2017

This is How You Build Your Core Offer

By | 2020-02-28T09:54:39+10:00 July 31st, 2017|Marketing Basics|0 Comments

Now that you used your lead magnets so they sign up for your mailing list and people have moved another step with your tripwire, it’s about time we talk about your core offer. Prepping your core offer is important. Not only does the core offer become your main product that you would need the best [...]

17 07, 2017

Battle for Your Landing Page! Why Benefits Win Over Features

By | 2020-02-28T09:50:38+10:00 July 17th, 2017|Marketing Basics|0 Comments

Almost all professional digital copywriters agree that benefits will surely win over your audience rather than talking about features. As much as you think people would love your product, your focus should be on how your creation can make people’s lives more awesome. Stop trying to sell people what your stuff is capable of. Once [...]