Marketing Basics

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24 04, 2017

Road to Dominion: Magnetizing Your Audience with Loss Aversion Marketing

By | 2018-02-10T02:36:50+00:00 April 24th, 2017|Marketing Basics|0 Comments

We’re almost done with the first stop of your Road to Dominion and let’s cap it off with loss aversion marketing. Using a bit of psychology in your titles, call to action, content structure and keywords will prevent your audience from getting bored with your content and stir emotions inside them. People don’t like the [...]

10 04, 2017

Road to Dominion: Your Unique Selling Proposition

By | 2018-02-09T20:37:44+00:00 April 10th, 2017|Marketing Basics|0 Comments

When talking about owning your market with your product or service, it will always be about your Unique Selling Proposition. It’s what the big companies pay their marketing boys for: prime their product’s position so that it sounds irresistible. This isn’t as easy as it sounds and most people trying to sell their products don’t [...]

21 08, 2016

Less is More

By | 2017-08-13T20:54:42+00:00 August 21st, 2016|Marketing Basics|0 Comments

Content vs Copy. Content tells us what you have and it's long list of features, but copy tells you the benefits of your products. Speak to the heart, not the mind. Sell to the heart with your copy and then let the mind justify the heart's feeling with your content.