28 08, 2017

How Do I Market Myself As An Expert?

By | 2020-02-28T10:01:56+10:00 August 28th, 2017|Marketing|0 Comments

With any online business marketing, people like to humanise the products through the lens of a resident expert who can guide them into choosing the right path to the correct products. An expert helps vindicate the audience that their choice to try your services is correct because they can learn a lot from you, together [...]

14 08, 2017

Anchoring and Why You Play with Perspective

By | 2020-02-28T09:58:09+10:00 August 14th, 2017|Marketing|0 Comments

I have always found the idea of anchoring fascinating as a marketer and a voracious consumer. While I urge people to learn how to talk to people, position their products, create an unfair advantage and play with their audience’s perspective of the business, I also see immediately the value in it as a consumer technique. [...]