Is your Facebook page tiring you out? It’s a chore, we hear you. Providing consistent content for social media, especially Facebook where there’s a lot of activity from sun up to sun down, is hard. Let’s face it, we’re not willing to spend our entire day taking care of the page. Have you tried curating your content?
Making the Most of Content Curation
Social media content curation is an important part of maintaining Facebook accounts. You can’t always have original posts, so you fill up some of the gaps with curated posts, typically at a rate of 70% original and 30% curated.
This allows for more cost-effectiveness in your business as you don’t need to fill in the other 30% of curated content with original work. Creating new posts requires a lot of time and effort, so mixing it up is the way to go.
There’s a number of best practices that you would want to have when utilising Facebook. Here’s all of them.
Keep Sharing Relevant Facebook Videos
Facebook Videos have exploded the past 3 years. In 2015 alone, Facebook’s video posts have grown by 75% more, which means people are watching more and more and they keep sharing these videos.
Shares grew by 100% more in 2015, with continuous growth during the succeeding years. Riding this rising trend makes it a strong addition to your content that can be curated continuously without having bad repercussions as long as it is within your niche.
Short and sweet is always the answer when it comes to FB vids – something quick and easy to consume that can be watched on the fly. We also have more ways you can utilise your videos out there through our previous articles.
Utilise Facebook’s Analytic Tools
Using Facebook analytics is important in gauging the trends that your audience are interested at the moment. Facebook’s Page Insights and Audience Insights is the primary tool to see what’s the appropriate content for your audience. You can even further segregate it by income, age, location, gender, religion, careers and even more.
In addition, Page Insights provides you metrics on what posts work well, what’s the level of reach that you get, what time of day your audience is active online and many more. It takes a little bit of getting used to but you will love how useful this system is.
Add Images Where Possible
Facebook prioritises posts with images, so post content with photos as frequently as you can. They have more reach and readability than plain text and you can tell a better story than simply using a wall of text.
Make sure to holler (h/t) the people who own the articles and use images that are copyright free if you are not giving attribution. Use sites like Pixabay and Canva to create free images, stock photos and even DIY infographics.
If you’re not big on using those sites, you can go to Google Images, Click Tools > Usage Rights and Choose either “Labeled for Reuse” or “Labeled for Reuse with Modification” and get images that fulfils your needs. Choose according to your needs.
Post Regularly, Diligently and on Schedule
Posting regularly and on schedule allows for your content to be viewed regularly by your audience. We recommend you post at least 2-3 times a day, specifically during the afternoon and the evenings. This is normally the time when most people are out of their schools, work and other daily functions.
What this does is allow you to build up engagement and rapport within your community without overloading you with too much burden. Once you get used to the content schedule, you can slowly increase the uptick in your shares.
Every page has its own types of posts, content and hundreds upon hundreds of useful brand-related stories. Short of oversharing, starting from a small amount and doing an uptick in shares slowly keeps things fresh and consistent.
Hijack Trending Topics and Hashtags
Utilise trending topics and hashtags keeps you relevant. Making sure that you piggy back on trends, something called trendjacking, keeps you in the up and up whilst promoting your brand. As long as you carefully research your post and make sure to be cautious, this method won’t blow up on your face.
Consider Automated Posts for Your Social Media
Social media automation helps ease the load when it comes to curation. It takes time and effort to take care of your Facebook page, so you may want to use software that creates schedules, shares your external content in rotation and moves your content across different platforms.
The Most Important Part of Content Curation
The most important part of curating your Facebook page is promoting high quality, high value content to your audience. People dislike being given garbage on their news feed. It’s bad enough as it is so it’s preferred if you don’t add to the noise and garble that is found within the social media.
You should do your best for your page to be remembered for quality content that people can come back to and they can share to their friends and family. Doing so can pay dividends for your brand.