I’m one of the firm advocates that web content should never be hit by the writer’s block. Sure, if you’re a fantasy writer like George RR Martin (who should finish Winds of Winter by the time I’m 60) who needs to create a lot of world building for their work, I’ll give you a pass. If you, however, write different types of content for your blog, it’s inexcusable for you to not have anything to write about.
Dealing With Content Writer’s Block
The myth of writer’s block stems from the fact that you’re trying to reinvent the wheel every time that you start clacking. Forget about that! Whilst unholy levels of research and knowledge can create innovative ideas for your industry, you don’t have to be breaking the wheel and recreating it every article you make.
I’m one of the firm believers that content writing simply needs proper structure. You need to know what to do and what to expect when you’re writing articles. If you know what to expect, then you know what needs to be done, you have something that dictates what should happen and you have a root basis of the topic that you want. Here are four simple ways to help you ease into your content creation.
Google It Away!
This is probably the most simple method of looking for things to write. Google it. What I typically suggest is to search for a specific topic, a number of keywords or any topic and press search on Google. Here’s a trick that I do when I have no idea what to write.
Once you have the keywords in and search pages have been generated, click on the “News” tab on Google. It gives you the latest topics and discussions around the web that are related to your search terms.
You’d probably be asking now, isn’t this nicking topics from other content creators? This is where you go for originality. You should not copy or lift off other people’s content. You’re here to just look for inspiration. Choose a title that you think is good, spin it to an angle that you want and start writing 123. It’s ethical, you’re not plagiarising and it’s your own content.
Use Content Aggregators
If you’re not one to like using Google for looking content topics, there’s another way to do so: by the way of content aggregators. A content aggregator is a site that gathers different types of content from the internet, puts them in one place and you can search and check through their catalogue.
This is, in essence, the same as checking it in the news tab of Google but more organised – perfect for people who don’t want to be spending time looking for what to write.
My team uses Epictions a lot. I’m relatively new to it, but it’s been a great content aggregator so far, especially since it takes articles from every country out there – perfect for people who are not based in the US.
Another great aggregator is Feedly, which is what it is: a news feed aggregator that provides all kinds of topics from all kinds of websites. A lot of content creators I know specifically use it when populating their content calendars for title names.
Picking the Right Title Structure
Creating a strong, compelling title is important in improving engagement, but sometimes you don’t know how to structure them. Here’s how you do it simply.
If you’re looking into creating the proverbial listicles, the style “X Methods to [Solution to Problem]” is the most fool-proof way to do it. You would just need to rehash it according to your needs.
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Mix it up, change where you need to and make sure that it hints at a problem resolution in your article. If you are really downtrodden that you’re unable to think of a good title, title generators are great tools for you to use, Hubspot’s Blog Topic Generator, SEOPressor’s Title Generator or Portent’s Title Maker are great options.
Create Your Content Calendar
The content calendar is something that is great for people who have a tendency to not find any topics interesting enough for them to write in. Whilst I don’t use this specifically because I have everything I want to write about at the back of my head, a content calendar provides you the level of structure that brings together your entire research to something useful.
The way to create a content calendar is simple: write down on a document a list of titles that will span your entire creation schedule for a specific amount of time. Use the three recent tips I gave you to create your content titles and, unless you have an idea that is really good to depose a topic off your calendar, stick with it until the very end.
For myself, I write Mondays and Thursdays so that’s 2 times (y number of months). Spend a couple of hours on a weekend afternoon to create your titles and arrange them according to your writing schedule. If you generate 20 of these, that covers you for 10 weeks if you write a blog twice a week.
Content writer’s block is a myth. If you know how to deal with it by adding structure to your skills, you’ll be hard pressed to not produce. Follow the tips I gave you and you should be good to go.