With any online business marketing, people like to humanise the products through the lens of a resident expert who can guide them into choosing the right path to the correct products. An expert helps vindicate the audience that their choice to try your services is correct because they can learn a lot from you, together with the fact that knowledge lures in an audience.
If you know many things about what your customers need, it means you will only give the best advice and provide the best service. If you’re new to the business however, how do you build your rep online?
The Expertise of Quora that Slayed Yahoo Answers
For the longest time on the internet, Yahoo Answers has been one of the most used Q&A domains that allowed you to backlink your expert page there so people who are looking for answers can find you. This has been a smart marketing strategy: people looking for answers, supplying your expert opinion on their problems and you can link back to your pages with the promise that it can help their issue more. This has been a good method for so long until Yahoo died. They could’ve still gotten off but somehow their pages have stopped getting as many readers, got overrun by spammers and displaced by an uppity new Q&A website.
I’m talking about Quora. Quora has been gaining steam since its inception in 2010, where everything is being catalogued, moderated and is relatively free from spammers. Through here, you can make your own account, add an expert’s designation across your username and start answering industry-related questions.
While you can provide any type of related answer here, people truly appreciate well-thought answers with good, helpful detail that has enough technicality in them while being easy enough to learn from. Quora has a great audience base and is willing to learn, so if you can properly link back your content or product within your answer naturally, you have a big chance for conversion and sales.
Forums and Industry Topics: Being a De-Facto Community Expert the Old Way
The oldest form of being visible on your community is becoming a forum expert, and it is still a viable option up to this date. People like discussing their hobbies and their industry, and there’s no better place to share this with than online.
To find a good forum that you can show your expertise in and exchange information as marketing is to simply search “your topic” + forum in your search engine. It’s as easy as that. You can take up on as many forums as you feel you’d like to handle, but it’s best to start one at a time and focus there. Start with introductions, create expert guide posts on material that may have been sparsely covered or your take on that topic and link back with your products.
Better Expertise = More Benefits for You
These marketing strategies takes a lot of time to create inbound visits, but because they stay in place for a very long time, they can be the source of a lot of targeted conversions. These can create a long-term, passive traffic that can push into your pages, especially if your post gets stickied by moderators as one of the most helpful guides or you are the top commenter for that specific question.
Beware, however, because there are repercussions to wrong or misleading answers. Many forums and Q&A sites have a very strong community behind them, and they will most likely try their best to verify, refute and even disagree with your answers if they feel like it’s not the best answer or verifiably contrasts the community.
While many communities tend to be tolerant of people who owns businesses related to their industry, people will be negative and hostile towards people who are just marketing to them and are not trying to help at all. You need to show you genuinely care and create a positive atmosphere in the community and be someone that people can rely on. Once they trust you, you can expect a loyal following and a strong audience for your expert topics.