We know for a fact that Google does its best to supply its searchers with answers to different searches they do, and this has only gotten better over the years because of latent semantic indexing or LSI. The artificial intelligence dominated landscape of the internet allows LSI to not only flourish but open new possibilities that we can play around with when designing our digital marketing battleplans, not only for successfully showing up in SERPs but also understanding how the internet works.
Opening the LSI Pandora’s Box
As you may know, not many SEO agencies out there discuss Latent Semantic Indexing to their audience, and for a reason: it’s not easy to explain, it’s too niche and has too little searches. I’m here to explore this black box with you so I can teach you how to use it to your advantage.
Latent Semantic Indexing is a mathematical sequence that tries to find information throughout resources by trying to understand the relationship between words and concepts, assuming that they will be clustered closely between documents that have the same meaning. Sounds complicated, right? It will be easier if we talk about it for the purpose that we’ll use it for. What LSI does is help search engines pull out relevant search results by using, not only the search keywords, but also keywords that are synonyms or conceptually similar.
Keywords, Keywords, Keywords
Let’s talk about keywords. With the new artificial intelligence installed in SERPs, most especially Google with its improved language fluency, the importance of LSI in keyword searches has only improved.
Let’s assume that you’re searching about ‘vintage automobiles’. Not only will Google pull out pages that talk about vintage cars, it will also pull out details about car collectors, car clubs, muscle cars, Mustangs, Volkswagen and anything that talks about old cars even if it doesn’t have the term ‘vintage automobiles’ in its pages.
Though Google still values the exact search keywords that you used and shows pages accordingly, it also assumes that you are searching because you want information, hence additionally shows pages that are conceptually related to what you are looking for.
How LSI Helps You
The power of latent semantic indexing is why you can find whatever you’re looking for with surprising accuracy. Because the SEO concept of LSI relies on natural language processing, it makes the search engine penalize sites that do not have a “real world” and “conversational” style to it that is similar to actual real spoken language.
Since many websites have tried to game the system with black hat SEO through keyword stuffing, copy pasting buzzwords without any valuable information in them or not talking about actual concepts in their pages, LSI lets search engines root these out and remove unneeded competition for your legitimate website.
In addition, LSI empowers search engine algorithms to understand the content of your pages according to their relevance to search keywords that people may find interesting. While making sure that your website can be crawled and indexed correctly, it is additionally important that your website’s content has a proper concept, has high quality content and uses keywords as naturally as possible.
Now that we understand how LSI helps our pages and the importance of high quality content, let me tell you how you can take advantage of this wonderful concept in the next article.