I just discussed to you what latent semantic indexing is and how powerful this function is. Now that you know the beast, now I’ll teach you how to tame the beast. LSI allows you to pump in the keywords that you want to rank for, use secondary keywords to allow your content to be pulled by SERPs while eliminating the keyword stuffers that dampen your chances of being found on the internet.
Use Your Main Keyword Immediately
Using your main keyword in the first paragraph is a good way to make sure that it shows up on the initial search results, but use it as naturally in a sentence as possible. Read your first paragraph multiple times to make sure that it does not sound artificial towards both humans and computers.
Synonyms and Conceptual Similarities
Search engines use LSI to pull pages with either the exact keyword, keywords or words that are used in the same context as the keyword searched. As an example, all pages with clear synonyms of cafe, including cafeteria, cantina, diner or even restaurant will show up, but LSI allows the search engine to pull up pages with conceptually similar pages that do not have the keyword, including coffee shops, tea shops, nearby bistros and the sort. Make sure that not only does your content have the primary keywords you’re trying to rank for but also have words that are in similar concept to it.
Have Variety in Your Title and Headings
While you think that your primary keyword should be available in all major parts of your content, it’s best to use it sparsely in the title and headings and then simply use conceptually similar words to substitute. Make sure that the related term sounds free flowing and organic.
Use Your Main Keyword in the Title Tag
Even with the power of latent semantic indexing, it’s still optimal to funnel one of the few times that you can use your primary keyword in the title since this will show up in the search engine result pages (SERPs). Each page’s title should be unique but puts the primary terms upfront to be easily searched.
Say No to Over-Optimizing and Overstuffing
Be careful not to over-optimize your content or overstuff your page with keywords. The typical keyword density of content should be between 2 to 4 percent of the total number of words in the body. Be careful with terms that you use in your anchor texts and be careful in overusing terms that do not relate to your primary keywords.
Say Yes to Keywords in ALT Attributes
As you know, images will never have your preferred search terms in them simply because search engines cannot read images. The best way to deal with this is use your search keywords and relevant phrases in your image’s ALT attributes. When you do this, you inform the engines what your image contains and lets this count toward the search.
Use Your Primary Keywords in Anchor Texts
One of what LSI does for search engines is try to understand the relationship between the anchor texts and the page targeted by the hyperlink. Try to mix primary and related terms and do not make the anchor text similar to the targeted page’s title to avoid overoptimization and employ a natural text pattern.