Creating content is no easy job and we have tools to thank for. Using them allows me to write SEO optimised copy that we use to help our customers rank their pages in Google. A lot of small businesses are on their way to take advantage of the internet, even if a good chunk of Australian small to medium businesses don’t have websites.
If you are just moving online now, anything you can use to even up the search engine ranking competition is a welcome tool. This is why we listed the 5 best SEO tools you can use online. They’re measured to their uses to small business, the value of data they provide and their ease of use for anyone who’s new in the business in the Australian Region.
Moz Tools (Some Tools Free, Moz Pro Free 1st Month, 149 USD/Month After)
Moz is one of the most well-known and an institution when talking about anything related to search engine optimisation. Their tools are fantastic and amongst the best in the business across the board.
For starters, their free MozBar extension allows for on-page metrics that you can read up, consume and create quick and easy decisions, especially when performing competitor research. You’re fed Page Authority, Domain Authority and other important metrics that are important to decision making.
There’s also the Open Site Explorer that allows you to find many link building opportunities, targeted link building and track what your competition is doing. Even when using a free account, you have great autonomy on using their basic tools. Their paid tools are even more exquisite.
The only issue I’ve found so far is their Keyword Explorer tool. It has very minor focus on Australian ranking keywords and tends to not have data on a lot of important industry phrases. They also have a less intuitive keyword research chart, separating SERP analysis and Keyword Suggestions with no way to click a suggestion in the list and show the competition for it.
It’s these small niggles that tend to eat up time when you’re doing extensive searches for the most competitive words, but it doesn’t take anything away from how great Moz is overall.
SemRush (Free Limited Daily Uses, 99.95 USD for Pro)
Semrush is something that we love in the office and we really have nothing to complain about it except for the fact that it’s a heavy investment if you want more after the 10 daily searches limit.
Semrush provides one of the most complete chart information of any SEO tool on the market today and allows for full SEO and SEM management. It gives you competitor data on the fly, complete site audits, On-Page SEO checker and even error checking to make sure that everything is working fine.
Its domain and keyword analytic tools are stellar and the amount of metrics that it provides are comprehensive. We even find ourselves relying on it too much sometimes but just because it’s perfect for helping small to medium businesses in daily maintenance of their sites.
I admit, however, that during the time that I have a very weak background with SEO long ago, it took time for me to navigate and understand what all these charts and sheets mean. That can be attributed, however, to my then novice experience in the industry. Things are much more different now.
Ahrefs (7 day Trial for 7 USD, Standard for 179 USD/month)
If there’s one thing we learned about Ahrefs, it’s that it’s super comprehensive and everyone who is relevant in our training modules love it – even the guys at Authority Hackers whose training we’re adding to our arsenal right now.
There’s no fault to that because the guys who started Ahrefs started small and were big during early 2010s – the time when data mining was only in its infancy and serious backlink generation was still a wild west frontier.
Their calling card is their Site Explorer tool, which arms anyone who needs some on-page optimisation of everything they need to push beyond what their competitors have. This is their bread and butter and you can get everything that you need in the system that they have. Their other tools are as great.
Ahrefs’ Keywords Explorer can compete with the biggest of them, providing keyword ideas whilst you’re drilling down for the best phrases. They also have a Content Explorer that tries to check for the best, most relevant content ideas on the internet.
KWFinder by Mangools (Limited Free Daily Use, 29.90 USD/month)
KWFinder comes from the people at Mangools – cool guys and gals who are trusted in the SEO community to provide the best solutions and make it as easy as browsing Facebook. Whilst they are relatively new in the business – starting only in 2014, they’ve made waves in the industry for creating tools that are first and foremost, easy to use.
Their UX design is amazing, their forms are easy to understand and the journey around their Keyword Finder is as easy as possible. Whilst their other tools like the SERP Checker still do not include Australia in it – a major issue in my book as somebody who services the SME industry with our team, it still does not veer away from how great their keywording research tool is from achieving its goal.
I personally use their tools as one of my preferred backups if I need a second opinion on the search volume and competition that our office tools provide during my research.
Google Keyword Planner (Free)
This sounds some sort of cheating, considering I list down Google Keyword Planner when it only provides a keyword research tool and a PPC prices chart. I would have actually preferred to have something like SpyFu in this slot, but the truth is that their focus on the North American market and UK makes it unusable for my purposes.
Everyone who has been in the SEO industry long enough will tell you that they grew up using the Google Adwords and the Keyword Planner to plan their usage of keywords properly in both their content and their marketing.
On-page SEO becomes easier if you know what keywords should go into that page, and Google’s simple and easy to use tool has made a lot of lives better because of it. It’s free but requires you to actually own a registered domain in the first place. It’s also a bit limited by what it is: a keyword research tool.
If you’re a small business or startup and just beginning with very little resources in your hands, Google Adwords and Keyword Planner is recommended for you.