Almost all professional digital copywriters agree that benefits will surely win over your audience rather than talking about features. As much as you think people would love your product, your focus should be on how your creation can make people’s lives more awesome. Stop trying to sell people what your stuff is capable of. Once [...]
The hero shot is not just about the ability of the photographer to show to your audience what you do and what your products offer. More than that, the hero shot is the representation of the benefits that your customers can get by going with what you are offering. Your media is a visual treat [...]
Many people like myself in my newbie days did not know how valuable call to action was. The single sharpest tool you have in your copy, the call to action, not only pulls in the customer. It also makes sure that they are well convinced in their decision to become leads. Many amateurs and even [...]
Landing pages are an important part of any marketing strategy. Here I cover 4 common types of Landing pages. From Squeeze pages to Viral pages I go over their main uses so you can get a feel for when to use which. Landing pages a must have skill in you digital marketing arsenal.
