web copy

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21 08, 2016

Less is More

By | 2017-08-13T20:54:42+10:00 August 21st, 2016|Marketing Basics|0 Comments

Content vs Copy. Content tells us what you have and it's long list of features, but copy tells you the benefits of your products. Speak to the heart, not the mind. Sell to the heart with your copy and then let the mind justify the heart's feeling with your content.