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1 03, 2018

Beginner’s Guide to Google Adwords: What is PPC, Campaigns and Goal-Setting

By | 2018-03-14T20:38:30+10:00 March 1st, 2018|Advertising|0 Comments

“This is the first out of a five part series trying to teach SME business owners on Google’s Adwords Advertising, understanding terms, processes and tips on how to efficiently do ad campaigns without blowing your entire budget.” Businesses, especially small and medium sized entrepreneurships, need a quick boost in visibility when starting out with a [...]

22 02, 2018

Why is Core Storytelling Important to Your Brand Marketing?

By | 2018-02-22T02:13:19+10:00 February 22nd, 2018|Marketing|0 Comments

“Core storytelling is important to allow people to understand what’s your story, what you are about, what your business personality is and allows them to understand the overall values that you have as a business entity.” When we read articles content online, we love stories. Stories are human, realistic and they tend to evoke feelings [...]

12 02, 2018

4 Additional Power Moves For Unbeatable Marketing Success

By | 2018-02-12T16:47:21+10:00 February 12th, 2018|Marketing Basics|0 Comments

Just a few months ago, a few colleagues and myself were picking our brains on what makes the likes of Elon Musk, Steve Jobs, Bill Gates and Warren Buffett successful. Whilst they’re all either pioneering technologists, businessmen or both, they’ve successfully created a strong marketing behind their products. They knew the right move to do. [...]

5 02, 2018

How You Should Make the Most Out of Competitive Data

By | 2018-02-10T02:32:24+10:00 February 5th, 2018|Marketing Basics|0 Comments

I’ve always wondered why people don’t study their competitors more when it comes to strategizing for their online business. Like how the medieval kingdoms and even the tribals did during times of war, the value of knowing your enemies’ tactics is as important as knowing what you’re capable of doing. In the modern war of [...]

1 02, 2018

5 Power Moves To Fire Up Your Local Marketing Campaign

By | 2018-02-10T03:02:31+10:00 February 1st, 2018|Marketing|0 Comments

We love local marketing. It’s intuitive, Google loves it so it tends to add it to its priorities and it’s a challenging way to make your business more competitive. It mixes great customer interaction with online marketing strategies so there’s many ways you can take this to kickstart your campaign. If you’re having trouble getting [...]